As I sat in a networking lunch with professionals from around Phoenix, I was particularly interested in hearing what the executives from a larger digital marketing company had to say. They discussed the kind of industries their clients are in and some of the challenges they face. One of the biggest issues? The speed of … Continue reading Slow and Steady Organic Growth Really Does Win the Race
Have you been seeing a lot of posts about micro content and macro content? Me too. The concept piqued my interest so now I'm bringing the break down to you. Micro Content Micro content is just that, small. It's easy to digest tid bits of information. Think social media posts, tweets, short videos. They're like … Continue reading Micro v Macro Content
I hate getting poorly written emails. I get so caught up in the bad grammar, format, etc., I can't focus on the actual content of the email. So how can we not get caught in the same bad email trap? Here are 4 rules for good etiquette that will be sure that that the meat of … Continue reading Email 101
It's inevitable, at some point we all have to write something about ourselves. Whether it's part of a resume, a dating profile, bio, whatever - it's bound to happen. I just did a written interview with Voyage, Phoenix and I about died. I write for a living, and yet what I put on paper about myself and … Continue reading How to Write About Yourself and Not Sound Like an Idiot
If you follow me on IG (@bw_concepts1), you've seen the posts about the many reasons your business needs a blog. Some of those reasons are: SEO - fresh content gives search engines new information to analyze which improves rankingsValue - free and useful content is a value add for clients and potential clientsLinks - blogging … Continue reading Why Your Business Needs a Blog
When did being busy from running a small business become a bad thing?
As I began to write down my business resolutions in December, I got a little nuts. Well, really it all started out with more a dry spell and turned into a waterfall of ideas... I sat and evaluated where BW Concepts is now and where I would want it to go, and the truth was, I … Continue reading Resolutions v Goals
What are your business goals for 2019? I'm excited to share mine at BW Concepts with you.