Simply having a blog on your business website is good for providing value for your clients and boosting your site's SEO. But did you know that you can get even more bang for your SEO buck by physically structuring the blog too? Here are some layout tips that will help boost your SEO: Headers Headers … Continue reading Good Blog Structure = Good Blog SEO
Of course when I *gasp* take a break/vacation / long weekend, I try to be over-prepared. My hope is if every task and action is accounted for, it won't need me - Murphy's Law of business is my motto. Over prepared is kind of how I do everything - I need a safety net on … Continue reading Solopreneur, How Would Your Business Survive If You are (Unexpectedly) Out Of Office?
I am always on the quest to be better organized. In life, in work, in my head...ok, there's no app for that, but I still try. There are three apps that I use daily that have been game-changers: Evernote As a lover of lists, this one is a must. Available on your desktop, on your … Continue reading I Get By With a Little Help From My Apps
Wow, what a weird year it's been. But even in all the chaos, adjusting, readjusting, and pivoting, BW Concepts has continued to grow which is huge. But that growth has brought some thought-provoking realities...I can't continue to grow the business and keep my back-of-the-house status quo. I need some big changes on the inside of … Continue reading Progress Over Perfection; How Getting Messy Can Help Us Get to the Next Level
I began managing social media accounts a few years ago when a client I was ghost writing blogs for asked me to take over their social media posting as well. From a content standpoint, it was a slam dunk! I could promote the blog topics, highlight the items going into the newsletter and more. The … Continue reading Solving Social Media for Your Business
As someone who has worked from home for over a decade, I feel that I'm uber qualified to offer those that are new to the at-home game some advice. What I am very under qualified to tell you about is working from home while your children are distance learning at the same time. However, I've … Continue reading Successfully Working From Home; Tips, Tricks, and Prospective
If you have a social media business profile (and yes, if you have a business, you need a separate business profile...but that's a topic for another blog), you have access to "insights" or the data behind who is viewing your content. This kind of information can and should be used to plan your content strategy. … Continue reading Inside Insights: Understanding Social Media Metrics
Do you ever feel the overwhelming sensation of trying to keep your life and your business in balance within themselves and with each other? It's like spinning plates above your head; there's a stick on each foot, two in each hand, one on your chin, one on your forehead, and they all have plates spinning … Continue reading Forward is a Speed
Happy New Year! I can still say that even though it's January 15th, right? It IS still the first month of the year so it's ok in my opinion. I feel like I'm still getting my sea legs with this year so saying that the year is still new, makes my timing seem reasonable...! I … Continue reading Marketing Goals for 2020 From The W Source Panel Discussion
It's hard to believe that we are in Q4 and making plans for TWENTY TWENTY! Wild. I've got some big dreams for 2020, but, I've got to narrow my vision, at least for a little bit. For the next 3 months, I'm focusing on getting my current clients across the finish line as we are … Continue reading Why Your Business Website Needs a Blog in 2020