If you have a social media business profile (and yes, if you have a business, you need a separate business profile...but that's a topic for another blog), you have access to "insights" or the data behind who is viewing your content. This kind of information can and should be used to plan your content strategy. … Continue reading Inside Insights: Understanding Social Media Metrics
Do you ever feel the overwhelming sensation of trying to keep your life and your business in balance within themselves and with each other? It's like spinning plates above your head; there's a stick on each foot, two in each hand, one on your chin, one on your forehead, and they all have plates spinning … Continue reading Forward is a Speed
Happy New Year! I can still say that even though it's January 15th, right? It IS still the first month of the year so it's ok in my opinion. I feel like I'm still getting my sea legs with this year so saying that the year is still new, makes my timing seem reasonable...! I … Continue reading Marketing Goals for 2020 From The W Source Panel Discussion
It's hard to believe that we are in Q4 and making plans for TWENTY TWENTY! Wild. I've got some big dreams for 2020, but, I've got to narrow my vision, at least for a little bit. For the next 3 months, I'm focusing on getting my current clients across the finish line as we are … Continue reading Why Your Business Website Needs a Blog in 2020
As I sat in a networking lunch with professionals from around Phoenix, I was particularly interested in hearing what the executives from a larger digital marketing company had to say. They discussed the kind of industries their clients are in and some of the challenges they face. One of the biggest issues? The speed of … Continue reading Slow and Steady Organic Growth Really Does Win the Race
Have you been seeing a lot of posts about micro content and macro content? Me too. The concept piqued my interest so now I'm bringing the break down to you. Micro Content Micro content is just that, small. It's easy to digest tid bits of information. Think social media posts, tweets, short videos. They're like … Continue reading Micro v Macro Content
I hate getting poorly written emails. I get so caught up in the bad grammar, format, etc., I can't focus on the actual content of the email. So how can we not get caught in the same bad email trap? Here are 4 rules for good etiquette that will be sure that that the meat of … Continue reading Email 101
It's inevitable, at some point we all have to write something about ourselves. Whether it's part of a resume, a dating profile, bio, whatever - it's bound to happen. I just did a written interview with Voyage, Phoenix and I about died. I write for a living, and yet what I put on paper about myself and … Continue reading How to Write About Yourself and Not Sound Like an Idiot
If you follow me on IG (@bw_concepts1), you've seen the posts about the many reasons your business needs a blog. Some of those reasons are: SEO - fresh content gives search engines new information to analyze which improves rankingsValue - free and useful content is a value add for clients and potential clientsLinks - blogging … Continue reading Why Your Business Needs a Blog
When did being busy from running a small business become a bad thing?