Get Your Business Blog Started and Keep it Going Too. Here’s How to Do It.
When I was eight years old, I wrote a “how-to” book. I took notebook pages and wrote down topics, then created a step-by-step guide and an illustration. I scrambled for pieces of paper often to add another entry when an idea would hit me. I think my favorite chapter was “how to make a mud pie.” I made a complete meal out of dirt, flowers, leaves, rocks, sticks – anything I could find to be creative with. I went into detail about which plants could be used to look like corn (Feathery Cassia, in case you’re wondering), and how to let your mud pie dry long enough to add details to the top like a real pie. I loved writing about each part of the process. My problem was that I was always so excited to share my work that I hurried through the writing part, eager to get it done and move on to the next great idea.
Despite all that, I never thought of myself as a writer until I was an adult…kids are weird.
How-To Books; The Grown-Up Version
Thankfully, I’ve learned how to step back and collect my thoughts before creating a blog post and also how to edit too. I never write and post on the same day, every piece needs a fresh set of eyes to look over it. I always think of new or better ideas after I’ve already pushed “publish” so I’ve learned to give myself a refresh period first.
This is a long way of saying that dreaming up topics and then writing about them interestingly and persuasively comes naturally to me – it doesn’t take much for me to have a page full of content ideas for my clients. But what comes easy to me may not be for everyone, so I created a free download with my tips on how to brainstorm topics, organize them, and then stay consistent with posts. Because sometimes, all you need is a little “how-to” to get motivated.
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And if this all sounds great but is a bit outside of your wheelhouse or your schedule, let’s talk. I am an expert at developing strategic content for small businesses that feed not only blogs but social media posts and newsletters too. I make each of these aspects work together to create interesting, attractive, and—most importantly—effective digital content. Visit my contact page, and let’s discuss your business goals and how BW Concepts can help you achieve them.