About Us

BW Concepts was founded by Beth Wand in 2015 to provide creative blog and website content. The business has continued to grow to accommodate the client’s changing needs. As social media has changed and become an even more important part of marketing for businesses, BW Concepts has grown to provide our clients with first-class social media management.

Beth Wand


As a creative writer, curating original content comes naturally to Beth. With a degree in Consumer Sciences from The University of Arizona, marketing is in her blood. After taking a step back from her position with Merkle Inc as s Database Marketing Analyst, Beth began writing a blog to document the joys and also the disgusting side of motherhood. She quickly found a way to fill the need for a creative blog writer as well as a content creator for small business’s websites.

One of her main goals for founding her small business was to have something to give back to the community. Beth works to support charities through donating her time creating donor letters, event content, and persuasive literature for fundraising events. She also donates her time managing the marketing social media for St. Theresa Catholic School and providing discounted services for the non-profit Living In Full Enlightenment, a support organization for first responders and front line workers.


Director of Engagement

Michelle heads up the engagement for all of BW Concepts clients. Her focus, positive personality, and ability to pivot between clients makes her unstoppable when it comes to providing curated engagement for each client.

Michelle earned her Bachelor’s degree from Northern Arizona University and her Master’s degree from the University of New Mexico and in addition to BW Concepts, she also owns and operates InsideOut Fitness Az as a certified health and wellness coach, helping women and families meet their fitness goals through a focus on mind, body, and spirit.

Surrounding herself with positive people who are motivated to achieve success has always been a goal of hers, and helping others excel is something she enjoys.