About Us

Beth Wand

Founder

As a creative writer, Beth has a natural talent for developing original, engaging content. With a degree in Consumer Sciences from the University of Arizona, she brings a strong understanding of consumer behavior and marketing to everything she creates.

After stepping away from her role as a Database Marketing Analyst at Merkle Inc., Beth began writing a blog that captured both the joyful and not-so-glamorous realities of motherhood. What started as a creative outlet quickly revealed an opportunity: small businesses needed compelling blog content, website copy, and creative marketing support that felt authentic and connected with their audiences.

That realization ultimately led to the founding of BW Concepts.

From the beginning, giving back to the community has been an important part of Beth’s vision for the business. She supports charitable organizations by donating her time and talents to create donor letters, event messaging, fundraising materials, and other persuasive content. BW Concepts is also proud to provide pro bono social media support to several nonprofit organizations, helping them share their missions, expand their reach, and make a greater impact in their communities.

Michelle

Director of Engagement

Michelle heads up the engagement for all of BW Concepts’ clients. Her focus, positive personality, and ability to pivot between clients make her unstoppable at delivering curated engagement for each client.

Michelle earned her Bachelor’s degree from Northern Arizona University and her Master’s degree from the University of New Mexico, and in addition to BW Concepts, she also owns and operates InsideOut Fitness AZ as a certified health and wellness coach, helping women and families meet their fitness goals through a focus on mind, body, and spirit.

Surrounding herself with positive, motivated people has always been a goal of hers, and helping others excel is something she enjoys.