If you’re not performing regular website maintenance on your site, you need to read this post!

What’s Website Maintenance?

When I had my website developed in 2020 with Hammersmith Support, I opted into their monthly maintenance service. It’s a comprehensive checkup on my site each month that includes:

• Site backups and live staging copies are maintained
• Security scans and malware prevention
• Site optimization
• Full site test each month
• Submission to Google Search Console
• 2 hours of content updates

In addition to the above, each maintenance client receives a monthly report that details what was updated, changed, or any issues that were or need to be resolved. It also gives analytics on the pages visitors have visited, how much time they spend on each page, what device they used to access, etc. And this includes blog information as well.

Why Does Your Site Need It?

Website maintenance is important for a few reasons. Going down the list from above, scanning the site for malware keeps your site from being hacked or taken hostage. But if the worst was to happen, there’s still a backup of your site maintained so that the downtime and damage is minimal.

Also, the site tests are essential for ensuring that any forms you have on your site is working correctly. I have a real estate agent client that had their listings feed go down….and we don’t know how long it was down for which is bad news. But after becoming Hammersmith maintenance clients, their site was checked consistently for issues and they could then be resolved quickly.

Lastly, the 2 hours of content updates are great ways to make minor changes to your site like updating images, adding blog posts or pages, or adding new features like a lead magnet.

Read More

This month, I was asked to share how I use Hammersmith Support’s monthly maintenance reporting to drive my content calendar. In addition, a good friend and colleague, Lyndsay Clements of Ellen Grace Marketing, was interviewed as well, and it was fun to see how we utilize the same information differently. You can read the full post here. And if you’re sold on website maintenace, you can set up a complementary 30-mintue call with Heather at Hammersmith to talk through your questions – tell her I sent you!

Let’s Talk

The beauty of being a BW Concepts client is that we can manage this kind of service for you. We are always on the prowl to find great solutions or suggestions to make your business marketing run smoothly and convert customers. We have developed relationships with many different businesses to ensure that we can bring in the right people for our clients’ needs. If BW Concepts doesn’t have the service you need, we know the right person who does. So, visit the contact page, and let’s talk about your marketing goals and how BW Concepts can help you achieve them.