The Best Business Advice? Outsource.
When you have your own small business, delegating or outsourcing anything feels challenging. Why? Because it often feels like way more work for me to tell someone how to do something rather than just do it myself. And let’s be honest, there’s not always the budget for outsourcing. However, after talking with several professionals regarding outsourcing, I realized that outsourcing needs to be a bigger priority for small business owners.
Advice from Professionals
I have had the pleasure of interviewing several small business owners that I then use to create blog posts for my clients. Almost every one of them said at some point that outsourcing work is one of the smartest things you can do for your business. It may seem counterintuitive, but in reality, having another person take on tasks so that you can focus on what you do best is just smart. When Kelly Lorenzen of KLM Consulting and Marketing started a podcast to bring clients together and provide them with another place to market their business, she didn’t know how to produce a podcast. Instead of spending time learning how, she found the best podcast production company to take the technical side of the podcast off her plate – which left her the time and space she needed to be creative with the topics and content of the podcasts.
Applying that Great Advice
I joined The Foundress last year and I absolutely love the small group mentoring that we do. In my first small group meeting, I walked away with 3 pages of notes! The biggest takeaway for me was how to figure out how to outsource more. Here were the steps I had to work through:
- Make a list of all the things you do in a day – from housework to loving on your family to paying work
- Separate out the things only you can do i.e. love on your family, visit with friends, certain work items, etc.
- Calculate your hourly rate
- Any job that you can hire someone to do for less than your hourly rate, do it (insert mind blown emoji)
Calculating my hourly rate was a little challenging. I price all my work by the project, but with some critical thinking I came up with a number. And it was like a lightbulb went off – I now had the tool to quickly evaluate and calculate any situation and decide what made the most sense for my bottom line – and sanity!
You Can Do This Too
It dawned on me that at the end of the day, this is what my services do for other small business owners. I take the time and stress of planning and executing engaging social media off of their plates. I create intriguing newsletters and creative blog posts that all work together to build a cohesive digital marketing strategy. So, if you’re thinking it’s time to outsource work instead of continuing to let it sit on your to-do list, let’s talk!