As AI generated content continues to grow in popularity and availability, the one question that needs to be asked is: “Is this right for your business?”

With easy access to Chat GPT and many other artificial intelligence generated content, it can seem like a no-brainer to use one of these applications. But there are a few things to consider for both human generated and also AI generated content.

AI Content

Pros

• Inexpensive
• Fast and simple to use
• Several versions to access
• SEO optimized

Cons

• Potentially unreliable or nonsensical information
• Possible legal issues with publication or copyright infringement
• Content needs to be edited for clarity and cohesion
• Lacking in fresh ideas

Human Content

Pros

• Customized to your business and business goals
• Hands-free (client is only as involved as they would like to be)
• Unique to your business goals and schedules
• Communication with a human

Cons

• Potentially longer timelines
• Expense
• Communication with a human (not a typo; we all know that sometimes talking to a human can have its challenges!)

You Know Where BWC Stands

I recently added the words “human written” to my services description. It felt important to note that not only do I develop strategic topics for blogs and newsletters, myself or my team does the actual writing versus utilizing a content generator and then upcharging the customer for AI generated content. We’re all humans here!

Let’s Talk

When you work with BW Concepts, your blog is only as involved as you want to be. Most of my clients enjoy having a brainstorming session about once a quarter to talk through blog topic ideas, upcoming events, or holidays that are important to their business, new products or services, etc. And some clients prefer when I come up with the topics and then we discuss any important details. But from there, the client gets to be hands-off. My team creates compelling and informative content that is professionally edited and is SEO optimized as well. The client gets a final review and then BW Concepts handles scheduling and posting. It’s a great service that allows my clients to have input and knowledge of their blog content without it taking up too much of their time.

I absolutely love what I do. Meeting small business owners and getting to understand their business and their goals is always such a treat. My brain immediately begins to sort details and craft a plan. I am an expert at developing strategic content for small businesses that feed not only blogs but social media posts and newsletters too. I make each of these aspects work together to create interesting, attractive, and—most importantly—effective digital content. So, let’s talk! Visit my contact page, and let’s discuss your business goals and how BW Concepts can help you achieve them.