What is a Lead Magnet and Why Your Website Should Have One
The term “lead magnet” used to freak me out. At first, I didn’t totally understand what it was, but over time, I got it but didn’t know how to apply …
Why Analytics Should Tailor Your Social Media Strategy
If you get a little panicked when you read the word “analytics,” take a breath—it’s not as scary as it may sound. When it comes to social media, analytics simply …
Social Media Management; It’s More than Just Pictures
I get it; social media management looks simple – and in many ways, it is. But, make no mistake, it’s much more than just slapping some posts up on a …
Marketing v Branding and the BW Concepts Brand
Marketing and branding go hand in hand, but they’re not the same thing. Brands are who your business is—the culture, the mission, the “why” but also the logo, the colors, …
How to Identify Your Ideal Customer and Why It Is Essential
I was talking with a prospective client, and after hearing about his business, I asked, “Who is your ideal client?” His response was, “Everyone!” It took a little convincing, but …
Canvas Rebel Highlights BW Concepts
I wanted to say a big thank you to Canvas Rebel for their highlight on BW Concepts! Click here to read the full article.
Making the Most out of Summer
Growing up in the desert, summertime has always been slow. It’s the time of year when people get out of town, lots of places shorten hours, and everyone understands that …
AI Blogs: Are the Robots Taking Over?
I have been getting a ton of ads for AI (artificial intelligence) blog services in my social media feed lately. And while I was initially insulted, I had to admit …
Yes, You Really Do Need a Blog
There. I said it. No tap dancing; no sugar coating. If you want to organically boost your website’s SEO, your site needs a blog. Here’s why: Google Ranking Factors I …
Backlinks: What They Are and Why You Need Them.
Search engine optimization. It’s a term that gets used a lot in the digital world. To summarize it quickly, SEO is improving how highly your site is ranked in the …
