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Tag: marketing

magnet pulling in people
Business Solutions

What is a Lead Magnet and Why Your Website Should Have One

The term “lead magnet” used to freak me out. At first, I didn’t totally understand what it was, but over time, I got it but didn’t know how to apply …

computer with analytics
Business Solutions / Social Media Metrics

Why Analytics Should Tailor Your Social Media Strategy

If you get a little panicked when you read the word “analytics,” take a breath—it’s not as scary as it may sound. When it comes to social media, analytics simply …

social media management
Business Solutions

Social Media Management; It’s More than Just Pictures

I get it; social media management looks simple – and in many ways, it is. But, make no mistake, it’s much more than just slapping some posts up on a …

Marketing

Marketing v Branding and the BW Concepts Brand

Marketing and branding go hand in hand, but they’re not the same thing. Brands are who your business is—the culture, the mission, the “why” but also the logo, the colors, …

Marketing

How to Identify Your Ideal Customer and Why It Is Essential

I was talking with a prospective client, and after hearing about his business, I asked, “Who is your ideal client?” His response was, “Everyone!” It took a little convincing, but …

picture of beth wand bw concepts
Marketing

Canvas Rebel Highlights BW Concepts

I wanted to say a big thank you to Canvas Rebel for their highlight on BW Concepts! Click here to read the full article.

summertime at the beach
Business Solutions

Making the Most out of Summer

Growing up in the desert, summertime has always been slow. It’s the time of year when people get out of town, lots of places shorten hours, and everyone understands that …

artificial intellegence blogs
Content Creation

AI Blogs: Are the Robots Taking Over?

I have been getting a ton of ads for AI (artificial intelligence) blog services in my social media feed lately. And while I was initially insulted, I had to admit …

hands typing on a keyboard
Business Solutions

Yes, You Really Do Need a Blog

There. I said it. No tap dancing; no sugar coating. If you want to organically boost your website’s SEO, your site needs a blog. Here’s why: Google Ranking Factors I …

hands typing on a laptop
Content Creation

Backlinks: What They Are and Why You Need Them.

Search engine optimization. It’s a term that gets used a lot in the digital world. To summarize it quickly, SEO is improving how highly your site is ranked in the …

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Ready to get started?

Ready to get your business blog started? Enter your email to download my tips on how to create a content calendar that will help you generate topics to write about all year long.

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