AI Blogs: Are the Robots Taking Over?
I have been getting a ton of ads for AI (artificial intelligence) blog services in my social media feed lately. And while I was initially insulted, I had to admit …
Yes, You Really Do Need a Blog
There. I said it. No tap dancing; no sugar coating. If you want to organically boost your website’s SEO, your site needs a blog. Here’s why: Google Ranking Factors I …
Backlinks: What They Are and Why You Need Them.
Search engine optimization. It’s a term that gets used a lot in the digital world. To summarize it quickly, SEO is improving how highly your site is ranked in the …
3 Ways to Turn Any Topic into Great Content
It can be tempting only to share, promote, and or highlight the great stuff that happens in our businesses. And why wouldn’t we want to focus on the positive? In …
No One Knows What You’re Talking About
I had a discussion with a client a few weeks ago. I was desperately trying to convince her that repeating her message across several forms of communication was essential, but …
What Can You Start This Year?
While we’re halfway through February already, I feel like I’m just now able to get focused on what’s up for 2022. Maybe you’re in the same boat? Because honestly, who …
Creating Systems
As the new year quickly approaches, it’s a great time to take a look at the systems that exist in your business. Or more importantly, the systems that should exist! …
Stop. Collaborate and Listen: A New Partner for a Better Product
If you follow me on social media, you know I’ve professed my love for Grammarly—an app that checks not only spelling but also grammar on any platform. It works on …
How Analytics Can Shape Your Marketing Strategy
Whenever I have a new client, we always discuss why they think they need my services. And the answer usually involves a lack of social media presence or need a …
