Start Working on Q1 Now for a Successful New Year
It’s true: to succeed in Q1, you need to get started now. Why? Because it takes time to create a strong digital marketing strategy and then get it implemented. Even …
Hammersmith Support Featured Post
If you’re not performing regular website maintenance on your site, you need to read this post! What’s Website Maintenance? When I had my website developed in 2020 with Hammersmith Support, …
4 Ways to Quickly and Easily Improve Your SEO
SEO—search engine optimization—is an essential part of how your website gets found by your ideal customer. In a nutshell, SEO is the way that a search engine evaluates your website …
Can a Blog Really Boost Your Business Website’s SEO?
Obviously, the answer is yes. Otherwise, I would be writing myself out of business. OK, but how does a blog boost your SEO? So first, I want to point out …
What is a Lead Magnet and Why Your Website Should Have One
The term “lead magnet” used to freak me out. At first, I didn’t totally understand what it was, but over time, I got it but didn’t know how to apply …
Why Analytics Should Tailor Your Social Media Strategy
If you get a little panicked when you read the word “analytics,” take a breath—it’s not as scary as it may sound. When it comes to social media, analytics simply …
Social Media Management; It’s More than Just Pictures
I get it; social media management looks simple – and in many ways, it is. But, make no mistake, it’s much more than just slapping some posts up on a …
Marketing v Branding and the BW Concepts Brand
Marketing and branding go hand in hand, but they’re not the same thing. Brands are who your business is—the culture, the mission, the “why” but also the logo, the colors, …
How to Identify Your Ideal Customer and Why It Is Essential
I was talking with a prospective client, and after hearing about his business, I asked, “Who is your ideal client?” His response was, “Everyone!” It took a little convincing, but …
Canvas Rebel Highlights BW Concepts
I wanted to say a big thank you to Canvas Rebel for their highlight on BW Concepts! Click here to read the full article.
