Marketing v Branding and the BW Concepts Brand
Marketing and branding go hand in hand, but they’re not the same thing. Brands are who your business is—the culture, the mission, the “why” but also the logo, the colors, …
How to Identify Your Ideal Customer and Why It Is Essential
I was talking with a prospective client, and after hearing about his business, I asked, “Who is your ideal client?” His response was, “Everyone!” It took a little convincing, but …
Canvas Rebel Highlights BW Concepts
I wanted to say a big thank you to Canvas Rebel for their highlight on BW Concepts! Click here to read the full article.
AI Blogs: Are the Robots Taking Over?
I have been getting a ton of ads for AI (artificial intelligence) blog services in my social media feed lately. And while I was initially insulted, I had to admit …
No One Knows What You’re Talking About
I had a discussion with a client a few weeks ago. I was desperately trying to convince her that repeating her message across several forms of communication was essential, but …
Creating Systems
As the new year quickly approaches, it’s a great time to take a look at the systems that exist in your business. Or more importantly, the systems that should exist! …
How Analytics Can Shape Your Marketing Strategy
Whenever I have a new client, we always discuss why they think they need my services. And the answer usually involves a lack of social media presence or need a …
