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Tag: insights

social media
Business Solutions / Content Creation

Tap Into Your Audience: How Each Social Media Platform Reaches a Different Niche of Your Market

I recently started working with a client who hired me specifically to help her build a content strategy for LinkedIn. As a recruiter, all her business came through that platform, …

Business Solutions / Social Media

Social Media vs. Website Searches: Where Do Customers Look First?

As a small business owner, you know that having an online presence is essential. But where should you focus your efforts—on your website or on social media? The truth is, …

a desk with gold accessories
Business Solutions / Entrepreneurship

A Twist on Setting Business Goals for the New Year

Happy 2025! It’s hard to believe that 2024 is now just a memory, the year truly flew by. I’m not usually a resolutions person, at least nothing super specific. But …

women's hands holding a cellular phone
Social Media

Does it Really Matter Who You’re Engaging with on Social Media?

You’ve certainly heard that posting to social media isn’t enough to get your posts seen by your target market. And while Instagram is never totally open about what metrics it …

coffee image on a social media page
Social Media

The Power of Three: Why Small Business Owners Need a Monthly Newsletter, Blog, and a Strong Social Media Presence

As a busy small business owner, it’s easy to feel overwhelmed by all the marketing advice out there. You’re managing day-to-day operations, ensuring quality customer service, and finding ways to …

Beth Wand of BW Concepts
Business Solutions

Why a Good Tagline Matters in Business and Life

If you follow me on social (why aren’t you following BWC on social?!) you know that I get my best ideas when I’m running. And this post is the latest …

business social media management BW Concepts
Business Solutions / Social Media Metrics

BW Concepts Digital Magic: How We Manage Your Business Social Media

Today, we’re pulling back the curtain and giving you a front-row seat to see how our social media management process works! We’re detailing everything from the introduction to how our …

instagram engagement
Business Solutions / Social Media Metrics

Why Engagement on Social Media Matters

We all know that we need quality content for posts on social media, but did you know that there’s more to be done? Just posting isn’t enough to grow your …

BW Concepts and Croquet for a Cure
Business Solutions / Social Media Metrics

Croquet for a Cure

This spring, BW Concepts is excited to partner with Croquet for a Cure! We will be assisting them with their social media presence during their annual event; a stunning backyard …

goodbye 2023
Business Solutions / Content Creation / Marketing / Social Media Metrics

BW Concepts Top 10 Blogs of 2023

It’s WILD to think that we’re really wrapping up 2023! This year really flew by which means it’s a good time to look back on the top posts of the …

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