Social Media Trends in 2026: What’s Working Now (and What’s Not)
I know, I know, it’s February. All the “new year, new trend” stuff was supposed to happen in January. Here’s the deal, it’s never too late to learn something new …
Should Your Small Business Invest in Meta Verification for Instagram?
As a small business owner, you’re constantly weighing where to put your marketing dollars. One question that has popped up more frequently lately is: Should I pay to get my …
Why Social Media is Vital for Your Non-Profit Fundraiser
We just wrapped another year supporting the annual fundraiser, Croquet for a Cure and it was such a blast! This young event and organization is just getting off the ground, …
Social Media vs. Website Searches: Where Do Customers Look First?
As a small business owner, you know that having an online presence is essential. But where should you focus your efforts—on your website or on social media? The truth is, …
A Twist on Setting Business Goals for the New Year
Happy 2025! It’s hard to believe that 2024 is now just a memory, the year truly flew by. I’m not usually a resolutions person, at least nothing super specific. But …
Does it Really Matter Who You’re Engaging with on Social Media?
You’ve certainly heard that posting to social media isn’t enough to get your posts seen by your target market. And while Instagram is never totally open about what metrics it …
The Power of Three: Why Small Business Owners Need a Monthly Newsletter, Blog, and a Strong Social Media Presence
As a busy small business owner, it’s easy to feel overwhelmed by all the marketing advice out there. You’re managing day-to-day operations, ensuring quality customer service, and finding ways to …
Is Investing in a Professionally Managed Social Media Account Worth the Price?
Social media has become a powerful tool for businesses of all sizes. For small business owners in particular, having a strong social media presence can help level the playing field …
Why a Good Tagline Matters in Business and Life
If you follow me on social (why aren’t you following BWC on social?!) you know that I get my best ideas when I’m running. And this post is the latest …
Why Engagement on Social Media Matters
We all know that we need quality content for posts on social media, but did you know that there’s more to be done? Just posting isn’t enough to grow your …
