Social Media vs. Website Searches: Where Do Customers Look First?
As a small business owner, you know that having an online presence is essential. But where should you focus your efforts—on your website or on social media? The truth is, …
A Twist on Setting Business Goals for the New Year
Happy 2025! It’s hard to believe that 2024 is now just a memory, the year truly flew by. I’m not usually a resolutions person, at least nothing super specific. But …
Does it Really Matter Who You’re Engaging with on Social Media?
You’ve certainly heard that posting to social media isn’t enough to get your posts seen by your target market. And while Instagram is never totally open about what metrics it …
The Power of Three: Why Small Business Owners Need a Monthly Newsletter, Blog, and a Strong Social Media Presence
As a busy small business owner, it’s easy to feel overwhelmed by all the marketing advice out there. You’re managing day-to-day operations, ensuring quality customer service, and finding ways to …
Is Investing in a Professionally Managed Social Media Account Worth the Price?
Social media has become a powerful tool for businesses of all sizes. For small business owners in particular, having a strong social media presence can help level the playing field …
Why a Good Tagline Matters in Business and Life
If you follow me on social (why aren’t you following BWC on social?!) you know that I get my best ideas when I’m running. And this post is the latest …
Why Engagement on Social Media Matters
We all know that we need quality content for posts on social media, but did you know that there’s more to be done? Just posting isn’t enough to grow your …
Croquet for a Cure
This spring, BW Concepts is excited to partner with Croquet for a Cure! We will be assisting them with their social media presence during their annual event; a stunning backyard …
BW Concepts Top 10 Blogs of 2023
It’s WILD to think that we’re really wrapping up 2023! This year really flew by which means it’s a good time to look back on the top posts of the …
Start Working on Q1 Now for a Successful New Year
It’s true: to succeed in Q1, you need to get started now. Why? Because it takes time to create a strong digital marketing strategy and then get it implemented. Even …
