Why Social Media is Vital for Your Non-Profit Fundraiser
We just wrapped another year supporting the annual fundraiser, Croquet for a Cure and it was such a blast! This young event and organization is just getting off the ground, …
AI Hallucination Rates: What You Need to Know if You’re Using AI Generated Content
Artificial Intelligence (AI) is a game-changer for small businesses, offering tools for content creation, customer service, and automation. However, as more businesses rely on AI-generated content, one important concept to …
Social Media vs. Website Searches: Where Do Customers Look First?
As a small business owner, you know that having an online presence is essential. But where should you focus your efforts—on your website or on social media? The truth is, …
A Twist on Setting Business Goals for the New Year
Happy 2025! It’s hard to believe that 2024 is now just a memory, the year truly flew by. I’m not usually a resolutions person, at least nothing super specific. But …
How BW Concepts Utilizes Your Business Goals to Drive Social Media Strategy
For small business owners, social media is more than just a space for sharing updates — it’s a powerful tool for building brand awareness, engaging customers, and driving sales. However, …
Does it Really Matter Who You’re Engaging with on Social Media?
You’ve certainly heard that posting to social media isn’t enough to get your posts seen by your target market. And while Instagram is never totally open about what metrics it …
The Power of Three: Why Small Business Owners Need a Monthly Newsletter, Blog, and a Strong Social Media Presence
As a busy small business owner, it’s easy to feel overwhelmed by all the marketing advice out there. You’re managing day-to-day operations, ensuring quality customer service, and finding ways to …
Is Investing in a Professionally Managed Social Media Account Worth the Price?
Social media has become a powerful tool for businesses of all sizes. For small business owners in particular, having a strong social media presence can help level the playing field …
Why a Good Tagline Matters in Business and Life
If you follow me on social (why aren’t you following BWC on social?!) you know that I get my best ideas when I’m running. And this post is the latest …
BW Concepts Digital Magic: How We Manage Your Business Social Media
Today, we’re pulling back the curtain and giving you a front-row seat to see how our social media management process works! We’re detailing everything from the introduction to how our …
