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Tag: social media

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Business Solutions / Content Creation / Social Media

Why Social Media is Vital for Your Non-Profit Fundraiser

We just wrapped another year supporting the annual fundraiser, Croquet for a Cure and it was such a blast! This young event and organization is just getting off the ground, …

AI
Business Solutions

AI Hallucination Rates: What You Need to Know if You’re Using AI Generated Content

Artificial Intelligence (AI) is a game-changer for small businesses, offering tools for content creation, customer service, and automation. However, as more businesses rely on AI-generated content, one important concept to …

Business Solutions / Social Media

Social Media vs. Website Searches: Where Do Customers Look First?

As a small business owner, you know that having an online presence is essential. But where should you focus your efforts—on your website or on social media? The truth is, …

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Business Solutions / Entrepreneurship

A Twist on Setting Business Goals for the New Year

Happy 2025! It’s hard to believe that 2024 is now just a memory, the year truly flew by. I’m not usually a resolutions person, at least nothing super specific. But …

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Social Media

How BW Concepts Utilizes Your Business Goals to Drive Social Media Strategy

For small business owners, social media is more than just a space for sharing updates — it’s a powerful tool for building brand awareness, engaging customers, and driving sales. However, …

women's hands holding a cellular phone
Social Media

Does it Really Matter Who You’re Engaging with on Social Media?

You’ve certainly heard that posting to social media isn’t enough to get your posts seen by your target market. And while Instagram is never totally open about what metrics it …

coffee image on a social media page
Social Media

The Power of Three: Why Small Business Owners Need a Monthly Newsletter, Blog, and a Strong Social Media Presence

As a busy small business owner, it’s easy to feel overwhelmed by all the marketing advice out there. You’re managing day-to-day operations, ensuring quality customer service, and finding ways to …

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Content Creation

Is Investing in a Professionally Managed Social Media Account Worth the Price?

Social media has become a powerful tool for businesses of all sizes. For small business owners in particular, having a strong social media presence can help level the playing field …

Beth Wand of BW Concepts
Business Solutions

Why a Good Tagline Matters in Business and Life

If you follow me on social (why aren’t you following BWC on social?!) you know that I get my best ideas when I’m running. And this post is the latest …

business social media management BW Concepts
Business Solutions / Social Media Metrics

BW Concepts Digital Magic: How We Manage Your Business Social Media

Today, we’re pulling back the curtain and giving you a front-row seat to see how our social media management process works! We’re detailing everything from the introduction to how our …

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