Social Media Trends in 2026: What’s Working Now (and What’s Not)
I know, I know, it’s February. All the “new year, new trend” stuff was supposed to happen in January. Here’s the deal, it’s never too late to learn something new …
Long-Form vs. Short-Form Content in Digital Marketing: How to Use Both Effectively
In today’s competitive digital landscape, businesses and nonprofits need a strong digital marketing strategy to stand out. A key element of this strategy is knowing how to balance long-form content …
Should Your Small Business Invest in Meta Verification for Instagram?
As a small business owner, you’re constantly weighing where to put your marketing dollars. One question that has popped up more frequently lately is: Should I pay to get my …
Tap Into Your Audience: How Each Social Media Platform Reaches a Different Niche of Your Market
I recently started working with a client who hired me specifically to help her build a content strategy for LinkedIn. As a recruiter, all her business came through that platform, …
Why Social Media is Vital for Your Non-Profit Fundraiser
We just wrapped another year supporting the annual fundraiser, Croquet for a Cure and it was such a blast! This young event and organization is just getting off the ground, …
AI Hallucination Rates: What You Need to Know if You’re Using AI Generated Content
Artificial Intelligence (AI) is a game-changer for small businesses, offering tools for content creation, customer service, and automation. However, as more businesses rely on AI-generated content, one important concept to …
Social Media vs. Website Searches: Where Do Customers Look First?
As a small business owner, you know that having an online presence is essential. But where should you focus your efforts—on your website or on social media? The truth is, …
A Twist on Setting Business Goals for the New Year
Happy 2025! It’s hard to believe that 2024 is now just a memory, the year truly flew by. I’m not usually a resolutions person, at least nothing super specific. But …
How BW Concepts Utilizes Your Business Goals to Drive Social Media Strategy
For small business owners, social media is more than just a space for sharing updates — it’s a powerful tool for building brand awareness, engaging customers, and driving sales. However, …
Does it Really Matter Who You’re Engaging with on Social Media?
You’ve certainly heard that posting to social media isn’t enough to get your posts seen by your target market. And while Instagram is never totally open about what metrics it …
