Earlier this year, I was the shoemaker with no shoes - I was telling my clients the importance of a newsletter for their business, and I had yet to create one for BW Concepts. Fast forward to this summer and I finally made time to get my newsletter off the ground. Two monthly newsletters later, … Continue reading 5 Tips for Creating a Great Business Newsletter
I usually describe what I do as digital marketing...but at the heart of it, I really am a ghostwriter (which also sounds cool so that's a bonus). I write content for clients that their name and business goes on rather than mine. I am behind many businesses' social media posts and because I work to … Continue reading Coming Together to Support Our Community
Do you follow Kindra Hall on social? If not, go do it now, you won't regret it @kindrahall. I met Kindra when our kids were in preschool together - she is a professional storyteller - read her stuff, she has a very interesting and fun take on marketing. And if you've read her book "Stories … Continue reading Be Centered to Be Creative Doesn’t (Necessarily) Mean Meditation
Simply having a blog on your business website is good for providing value for your clients and boosting your site's SEO. But did you know that you can get even more bang for your SEO buck by physically structuring the blog too? Here are some layout tips that will help boost your SEO: Headers Headers … Continue reading Good Blog Structure = Good Blog SEO
I am always on the quest to be better organized. In life, in work, in my head...ok, there's no app for that, but I still try. There are three apps that I use daily that have been game-changers: Evernote As a lover of lists, this one is a must. Available on your desktop, on your … Continue reading I Get By With a Little Help From My Apps
Do you ever feel the overwhelming sensation of trying to keep your life and your business in balance within themselves and with each other? It's like spinning plates above your head; there's a stick on each foot, two in each hand, one on your chin, one on your forehead, and they all have plates spinning … Continue reading Forward is a Speed
Happy New Year! I can still say that even though it's January 15th, right? It IS still the first month of the year so it's ok in my opinion. I feel like I'm still getting my sea legs with this year so saying that the year is still new, makes my timing seem reasonable...! I … Continue reading Marketing Goals for 2020 From The W Source Panel Discussion
It's hard to believe that we are in Q4 and making plans for TWENTY TWENTY! Wild. I've got some big dreams for 2020, but, I've got to narrow my vision, at least for a little bit. For the next 3 months, I'm focusing on getting my current clients across the finish line as we are … Continue reading Why Your Business Website Needs a Blog in 2020
As I sat in a networking lunch with professionals from around Phoenix, I was particularly interested in hearing what the executives from a larger digital marketing company had to say. They discussed the kind of industries their clients are in and some of the challenges they face. One of the biggest issues? The speed of … Continue reading Slow and Steady Organic Growth Really Does Win the Race
It's inevitable, at some point we all have to write something about ourselves. Whether it's part of a resume, a dating profile, bio, whatever - it's bound to happen. I just did a written interview with Voyage, Phoenix and I about died. I write for a living, and yet what I put on paper about myself and … Continue reading How to Write About Yourself and Not Sound Like an Idiot