people working at a busy desk cutting markers pencils multi level marketing

When Did “Busy” Become a Four Letter Word?

I follow a person on social media that I met through a past blogging job. She was always pleasant, but never warm. We were merely acquaintances, but I still follow her on social media, mostly for the eye rolls her posts give me.

I couldn’t figure out what was bugging me about her posts. But sure enough, ever time I read them, I found myself irritated. She just joined a MLM – multilevel marketing company – and of course, it’s changed her life. But when I thought about it, that didn’t bug me – why would I care if she wanted to hock products to people and make money off of it? I didn’t buy her stuff and if other people wanted to, more power to them. So what was it??

It finally hit me – she is NEVER busy. In fact, her entire sales pitch is how positively unbusy she is. How much time she has and yet can still make SO much money. She’s able to be with her kids – and make money! She’s making money while she sleeps! She’s making money at Starbucks! She reads books – and makes money!

[insert vomit emogie]

Maybe it’s all true and that’s awesome for her. More power to her and what she does to earn a living. BUT, as a small business owner, I find her posts to be disingenuous and frankly, a little dangerous. The impression given is that she is doing something so right by running a business with little to no work and a plethora of free time. And for budding small business owners, what could be more discouraging than seeing someone “make it” with little to no effort?

Owning a small business is work. And why wouldn’t it be? If you’re building something from the ground up – that takes effort. And grit. And stick-to-it-ness. And that makes you busy. Like in bed at midnight, up at 5am, scrambling to come up with dinner and get to practice, hustling for new clients, networking, organizing a schedule, verge of pulling your hair out busy. But that busy isn’t bad – it’s the work that will make you proud when you get that first check. And next client. And new idea….

Tom Hanks said in A League of their Own, “the hard is what makes it good. If it was easy, everyone would do it”. If you’re a small business owner that is discouraged by posts like that – unfriend, delete, unfollow. This is a tough job. You will be busy. And that means you’re doing it right. 

Welcome to 2019

Hello and welcome to BW Concepts! My name is Beth and I am the BW of BW Concepts – a content marketing company. What exactly is content marketing you might be wondering? I usually describe it as any and all of the words in a company’s promotional materials. I specialize in mostly the digital versions; website content, blogging, info graphics, About Me pages, bios….you get the picture.

As a professional blogger, it seemed a little nutty that I did not have a business blog. And so one of my 2019 business resolutions is to create a monthly blog that will hopefully help you in your business too – or at the very least, entertain you! In addition to creating a business blog, I’m also working on:

1. Getting hyper organized in order to maximize my time. If I’m going to take on new projects and keep building my business, I’ve got to have a plan. And that plan is coming in the form of a color coded Excel calendar. It’s looking pretty serious. And detailed. And I love it.

2. After I’ve got a visual of what needs to get done, I’m using that calendar to work far ahead. Having client deliverables done in advance is good not only for them, but for my mental state too. Feeling like I’m constantly under the gun may be good for creativity, but it’s murder on my psyche.

3. Lastly, I’m putting more time and effort into consistently engaging on my business Instagram page (@bw_concepts1). IG is such a powerful marketing tool, I’d be crazy not to be utilizing it more. So in addition to consistent content and fresh stories, I’m going to spend a minimum of 10 minutes a day engaging to network and boost the algorithm to my benefit!

The goal of all these resolutions? To cultivate not only new, one time clients (updates to bios, product descriptions, etc) but to acquire three new bi monthly / monthly blogging clients. Being able to plan out client content throughout the year is so much fun and the stability is good for business!

So, what else am I working on in 2019? In addition to the BWC blog, I became woefully behind on my personal blog, The Goon Room. Which, is incredibly sad for several reasons – I love having the documentation of our family, and being a year+ behind on that is so pathetic. Second, that’s really where I realized that I wanted to write for a living. Because my writing business grew, my personal writing dropped off. But no more! I’ve got a tight schedule of catch up ready to go and I’m starting today. 

What are you working on for your business in 2019? Any personal resolutions intertwining with those business resolutions?