Of course when I *gasp* take a break/vacation / long weekend, I try to be over-prepared. My hope is if every task and action is accounted for, it won't need me - Murphy's Law of business is my motto. Over prepared is kind of how I do everything - I need a safety net on … Continue reading Solopreneur, How Would Your Business Survive If You are (Unexpectedly) Out Of Office?
Wow, what a weird year it's been. But even in all the chaos, adjusting, readjusting, and pivoting, BW Concepts has continued to grow which is huge. But that growth has brought some thought-provoking realities...I can't continue to grow the business and keep my back-of-the-house status quo. I need some big changes on the inside of … Continue reading Progress Over Perfection; How Getting Messy Can Help Us Get to the Next Level
I began managing social media accounts a few years ago when a client I was ghost writing blogs for asked me to take over their social media posting as well. From a content standpoint, it was a slam dunk! I could promote the blog topics, highlight the items going into the newsletter and more. The … Continue reading Solving Social Media for Your Business
As someone who has worked from home for over a decade, I feel that I'm uber qualified to offer those that are new to the at-home game some advice. What I am very under qualified to tell you about is working from home while your children are distance learning at the same time. However, I've … Continue reading Successfully Working From Home; Tips, Tricks, and Prospective
If you have a social media business profile (and yes, if you have a business, you need a separate business profile...but that's a topic for another blog), you have access to "insights" or the data behind who is viewing your content. This kind of information can and should be used to plan your content strategy. … Continue reading Inside Insights: Understanding Social Media Metrics
Have you been seeing a lot of posts about micro content and macro content? Me too. The concept piqued my interest so now I'm bringing the break down to you. Micro Content Micro content is just that, small. It's easy to digest tid bits of information. Think social media posts, tweets, short videos. They're like … Continue reading Micro v Macro Content
I hate getting poorly written emails. I get so caught up in the bad grammar, format, etc., I can't focus on the actual content of the email. So how can we not get caught in the same bad email trap? Here are 4 rules for good etiquette that will be sure that that the meat of … Continue reading Email 101
If you follow me on IG (@bw_concepts1), you've seen the posts about the many reasons your business needs a blog. Some of those reasons are: SEO - fresh content gives search engines new information to analyze which improves rankingsValue - free and useful content is a value add for clients and potential clientsLinks - blogging … Continue reading Why Your Business Needs a Blog
When did being busy from running a small business become a bad thing?
As I began to write down my business resolutions in December, I got a little nuts. Well, really it all started out with more a dry spell and turned into a waterfall of ideas... I sat and evaluated where BW Concepts is now and where I would want it to go, and the truth was, I … Continue reading Resolutions v Goals