If you follow me on IG (@bw_concepts1), you’ve seen the posts about the many reasons your business needs a blog. Some of those reasons are:
- SEO – fresh content gives search engines new information to analyze which improves rankings
- Value – free and useful content is a value add for clients and potential clients
- Links – blogging can direct traffic to other sections of your website by linking to various pages in the blog post
- Social Media Content – promoting blog posts gives you new content for social media posts
But What Else?
A lesser known fact is that unlike other online content such as Twitter, LinkedIn, YouTube and Pinterest have a shelf life. The amount of time that content lasts on each of these platforms ranges from 4 months down to 18 minutes. 18 minutes?! If your focus is solely on posting content to a “quick fix” platform, you may be putting a lot of effort in for a small reward.
Blogging content lasts for 2 YEARS+. Two years! That means that the work you’re putting into creating valuable information for your client base is going to pay off, whether a potential client finds you now, or months from now. Which makes blogging a return on investment that makes sense.